With every decision you make, consider the story you want to tell
Brand Identity Evolution
Incrementally evolved a suite of disparate applications across multiple business units into a unified brand experience.
Healthcare Content Browser
Lead a team to design an application enabling patients, clinicians, and clients to explore evidence-based health content.
Workflow & Process
Peruse several ways I’ve transformed complexity into simplicity, and created order from uncertainty.
Saint Luke's Health System
Led team to imagine, refine, and execute digital signage strategy which included a history wall, donor wall, wayfinding kiosks, menus, and bulletin boards.
Akhmat Tower
Led team to create journey maps, wayfinding systems, and develop signage package for Russia's tallest skyscraper.
let's dabble
Co-founded let's dabble and developed a video training series to teach nonprofits how to shoot, edit, and publish their own web video for marketing and fundraising
Recommendations
“Brad is one of the easiest designers to work with in almost every aspect of his job. He is easy to talk with, considers technology, and is willing to collaborate until something is done, even if it's a series of meetings on his already booked up calendar. He's got a great handle on the business side of things and how it translates into usable design, while at the same time being willing to compromise on features for the sake of an MVP. This flexibility is part of what will make him a great leader. He's also an advocate for himself and others, especially in seeing that he's willing to coach and advocate for his direct reports which continue to grow. I've been really intrigued to see him grow from a designer with limited digital experience into one that can run an entire digital design team in such a short amount of time. It speaks to his ability to scale quickly, to acknowledge what he doesn't know, and his inherent ability as a leader.”
Tim Palac
Engineering Manager and Web Architect,
Wolters Kluwer
“I worked with Brad for roughly two years at Wolters Kluwer Health, there we designed and built various products, ranging from editorial tools to digitized patient-facing education experiences. I can wholeheartedly say, that in my career as a product manager I have never met a designer I’d rather work with than Brad. From the onset of our professional relationship, he has been exceptional; he constantly delivered on-time and highly executed UX designs, while acting as a true partner.
As a product manager, partnership is incredibly important to me; this is where Brad excels. Between product, business, engineers, and designers, Brad exemplifies what it means to be a great partner. He managed to always work extremely closely and effectively with key stakeholders, explain design aspects in a way that made sense to myself and engineers, while ultimately helping us deliver a seamless user experience.
It was an absolute joy to work with Brad. The bar that I set for a great product & design relationship is based on my experienced with Brad; I assure anyone who considers hiring him that, you found a superstar!”
Ludwig Icevski
Former Product Manager,
Wolters Kluwer
“It's rare to meet someone with such boundless curiosity and a willingness to tackle complex human-centered problems with such optimism and grit. I hired Brad as a Senior UX Designer on my creative team at Wolters Kluwer Health to help map out and improve patient journeys with our patient engagement products. He went above and beyond his role, becoming a true collaborator on various patient and client-facing projects. He's comfortable working with stakeholders across an organization and takes pride in helping his colleagues tell compelling stories, make novel connections, and design human-centered experiences.
Brad is one of those designers whose skills span the range of capabilities from developing the vision and strategy down to executing that strategy himself or finding the right team to do so. Most of all, working with Brad never feels like work. Brad earns my highest recommendation for someone who can lead and execute with enthusiasm, creative vision, and true collaboration.”
Vanessa Ruiz
Former Creative Director,
Wolters Kluwer